HIGO: the t-shirt inspired by Mallorca and Mediterranean flavors
The blue of the sea, the warmth of the sun, small harbors, fruit trees, and those days that seem to last just a little bit longer…
In Mallorca, summer is experienced as much in the landscapes as it is in the little details of everyday life.
It is from this universe that HIGO was born, a LolumaStyle t-shirt inspired by the fig and the Mediterranean art of living.
A design conceived on the island, amidst nature, sunshine, and the Mediterranean.
The fig, a deeply Mediterranean inspiration
The fig is one of those fruits immediately associated with the Mediterranean basin.
In markets, in the countryside, or around a bend in the road, the fig tree has long been a companion to the landscapes of Mallorca.
With its large leaves and deep-colored fruit, it also possesses a distinct aesthetic.
It is this identity that we wanted to capture in the HIGO design.
On the back of the t-shirt, a botanical illustration features ripe figs surrounded by their leaves, in a style inspired by vintage naturalist engravings.
Above it, a simple word:
HIGO.
And a few words that summarize the model’s universe:
“Bajo el sol de Mallorca.”
Under the Mallorcan sun.
A t-shirt inspired by Mallorca, far from a simple tourist souvenir
LolumaStyle was born with a simple idea: to tell the story of Mallorca differently through clothing.
We didn’t want to create classic souvenir t-shirts.
Our models are instead inspired by what you feel when you live on or discover the island: its colors, its vegetation, its villages, its harbors, the sea, and that simpler way of enjoying time.
HIGO fits exactly into this philosophy.
The design is distinct enough to catch the eye, while maintaining a style that is easy to wear every day.
With jeans, light trousers, or shorts, it naturally complements a summer outfit with a casual, Mediterranean flair.
Between harbor, sea, and the sun of Mallorca
The setting chosen to present HIGO is no coincidence.
A Mallorcan harbor, a few boats, the blue of the Mediterranean, and the sun.
Simple images that are part of daily life on the island and correspond perfectly to the identity of LolumaStyle.
HIGO was imagined for those moments.
A walk by the water.
A coffee facing the harbor.
A day spent between the beach and the village.
Or simply the desire to find a little bit of the Mediterranean in your everyday life.
The Croquis Riviera™ style by LolumaStyle
HIGO belongs to the Croquis Riviera™ universe, in which LolumaStyle revisits the symbols of the Mediterranean through illustrations with a botanical and vintage spirit.
Here, the fig becomes much more than a fruit.
It evokes summer, nature, shared meals, local markets, and sun-drenched landscapes.
Simple elements, but intimately linked to the Mediterranean lifestyle.
This is the approach we wish to maintain in every creation: starting from an element of Mallorca to tell a story through a garment.
Why HIGO represents the LolumaStyle universe
Mallorca is made of contrasts.
The sea and the countryside.
Small harbors and stone villages.
Lively days and much quieter late evenings.
HIGO gathers a part of this universe into an illustration.
A model for those who love Mediterranean fashion, clothes inspired by Mallorca, and creations that tell a story without overdoing it.
Because sometimes, a few figs, a little sunshine, and the Mediterranean are enough.
Bajo el sol de Mallorca.
Discover the HIGO T-shirt by LolumaStyle
Want to extend summer a little longer?
Discover HIGO, the LolumaStyle t-shirt inspired by the fig, the Mallorcan sun, and the Mediterranean universe.